There's a new generation of grandparents that rock - and I don't mean in a chair!
Why the Grandma-preneur? Since 60 is the new 40, why not start a new business venture in your prime? The Baby Boom generation (born from 1946 through 1964) should be turning conventional marketing wisdom on its head. The 60+ market have life experience, work experience and are by no means ready to retire! We have a different perspective: we truly want to have an impact on our future generation.